On April 22, 2017, guests were in for a surprise at the 2017 Pele Awards, an awards banquet for the best of Hawaiʻi's advertising industry, in the form of Pele Awards: The Musical.
Held at the Royal Hawaiian Hotel's Monarch Room, the 2017 Pele Awards brought together the creative minds of Dane Neves and Jason Lent of LENT Enterprises, the ad agency selected to produced the 2017 awards show. The storyline follows the trials and tribulations of Dane the Puppet, a young ad intern trying to get his foot in the door, loosely mirroring Lent's real life experiences in the industry. With 11 original songs written by Neves and Lent, and performed by local singers, actors, and dancers, Pele Awards: The Musical proved to the audience's industry professionals that Everyone Deserves A Shot.
The 2017 Pele Awards: The Musical is available to purchase on iTunes. A portion of the proceeds go to AAF-District 13’s Pele Awards College and High School Student Scholarship Fund.